From strategy to market. We build what's next.
From strategy to market. We build what's next.
The Alter Innovation Story
Most consultancies advise. We also build.
Alter Innovation works where business strategy meets product development, helping companies design growth frameworks, launch new offerings, and turn complex programs into measurable results.
What makes us different is that we do the same for ourselves. We develop our own products, run our own crowdfunding campaigns, and manage manufacturing from prototype to production. That means when we sit across the table from a client, we bring the perspective of someone who has shipped, not just someone who has presented.
Based in Madrid with teams in Hong Kong and China, we connect strategic thinking to global supply chains in one integrated path.
Where we work
Global Operations
Execution diagnostics, market tracking systems, and scaling frameworks for organizations running programs across multiple geographies.
Technology
End-to-end product development from concept through tooling, compliance, and production. We design, source, and ship.
FMCG
Growth strategy, CX design, and trade activation for brands competing in high-frequency, relationship-driven markets.
Sustainability
Materials innovation, lifecycle thinking, and impact strategies that make sustainability a real design constraint, not a report.
New Ventures
Product-market fit validation, rapid prototyping, crowdfunding strategy, and launch planning for teams with ideas that need traction.
What we do
Business Strategy & CX
We help companies understand their customers deeply and act on that understanding. From consumer journey mapping and archetype development to activation planning, channel strategy, and measurement frameworks, we build the systems that connect marketing effort to commercial results. Our approach is structured around sprints: understand, design, deliver.
Product Development
We turn product ideas into manufactured realities. Our process covers industrial design, prototyping, design for manufacturing (DFM), supplier sourcing across Europe, Hong Kong, and China, tooling oversight, compliance, packaging, and production management. Whether it’s a consumer electronics device or a sustainable material innovation, we manage the full path from CAD to final product.
Launch & Market Entry
Getting a product or program to market requires more than a good idea. We handle brand strategy, identity development, crowdfunding campaigns, digital performance planning, and go-to-market execution. We’ve launched products on Kickstarter, built trade activation engines for global brands, and designed always-on engagement systems that replace one-off campaigns with sustained growth.
Who we work with
We’ve worked with global brands in beverage, tobacco, consumer electronics, and hospitality across Europe, Asia and the Middle East.